Find Out More About Who Theory Partners With



Our ideal of beauty finds its inspiration in the concept of equilibrium between substance and shape. Our style is inspired by simplicity, harmony and good taste.

The beauty that we believe in is based on appreciation for individuality and celebration of diversity. So we praise the grace, elegance and distinct characteristics that make each of us who we are. This is why we consider ourselves as a tool for our customers to express their own uniqueness.

By creating “beauty” we want to encourage people to take care of themselves, of the environment in which they live and work, and of the things they love.

Our multicultural curiosity motivates us to explore the many truths of our world. We like to be in tune with the present while still remaining fresh over time.

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[Comfort Zone]

Our mission is to promote a holistic, soulful, healthy and sustainable lifestyle, with advanced science-based conscious solutions to visibly improve skin, body and mind.

SKIN IS OUR FOCUS: Our constant research aims to understand the skin and how to best guarantee its beauty and vitality.

SCIENCE IS OUR GUIDE: The most advanced medical and scientific studies guide us in our continuous improvement and pursuit of excellence.

SOUL MAKES OUR OFFER UNIQUE: We care for the people, not just for their skin. Our higher purpose is to help and encourage them to take care of themselves and to live more soulfully.


Green Circle Salons

Green Circle Salons is a special recycling/re-purposing program that ensures hair, foils, color tubes, plastics, papers, chemicals, nail files, cotton, gloves, wax strips and more are diverted out of our landfills and water systems. That is 95-98% of our salons waste! That’s right! Even the hair we sweep from the floor is re-purposed. Hair can be used to help clean up oil spills, as a gardening tool to keep away rabbits, deer, etc. as well as a natural fertilizer as it decomposes. We are proud to be a part of this Green Initiative to Revolutionize the Industry.

$2.00 from your visit contributes to the success of this program. Reducing your carbon footprint and having a great hair day all rolled into one.